ENCHA Ceremonial-Grade Pure Organic Matcha (Premium 1st-harvest, perfect for hot or iced matcha tea)
- Organic Matcha -

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$ 24.95

(By Encha)

Out of stock

Ceremonial-grade Encha Organic Matcha is premium 1st-harvest matcha grown in our farm in Uji, Kyoto, Japan, ground from the most tender leaves of each spring. After being disappointed with ceremonial-grade matcha sold in the US in 2014, Encha's Founder Dr. Li Gong took a discovery journey to find organic matcha farms in Uji, Nishio, and Shizuoka, Japan. This is the best, in terms of color, taste, USDA organic certification, and overall quality. We priced it modestly - by minimizing our cost and having direct partnership with the farm because Encha's mission is to make the best organic matcha affordable to us all.

The traditional meaning of "ceremonial" is that a tea master offers his/her best collection as pure tea to honored guests in tea ceremony. Thus, ceremonial grade may be different across organic matcha brands. Read Encha grade guide for more details. Feel free to request a mini-Encha in latte grade (from our standard 1st harvest) in your order, by entering a note in "Special instructions for seller" after clicking "Add to cart". If you are new to matcha, you need a bamboo whisk and a proper matcha bowl with the right shape and size to make creamy matcha tea. Watch the video for whisking tips.  Choose the size drop-down options to select 30g, 60g or mini packets.

 Ingredient:
  • Pure matcha green tea powder. USDA-certified organic. 
  • No preservatives. Non-GMO. Gluten-free. Vegan.
 Servings:
  • Serving size: 1 level tsp or 2 bamboo scoops = about 2 grams (adjust to suit your need)
  • Servings per 30g packet: about 15; Servings per 60g packet: about 30 
  • Enjoy 1 serving each morning and 1 serving after lunch. 

Taste, Color, Aroma

  • Taste: It starts with a smooth, clean, refreshingly grassy, and frothy taste, follows with a slightly nutty texture, a hint of tannin and a round body, and finishes with a subtle vegetal sweet aftertaste. If a stronger taste is desired, use less water. If you have a sweet tooth, you might not like the grassy note in pure matcha tea with just water. Try matcha as latte
  • Serve hot for a warm, comforting and rich-bodied taste. Serve iced for a silky-smooth and super-refreshing taste. You can simply shake it with cold water and ice in a bottle.
  • Color: vibrant, bright and pure green
  • Aroma: Sweetly grassy and toasty
  • Note: Organic matcha differs from non-organic conventional matcha which uses synthetic chemical fertilizer to influence its taste

Health Benefits and Amount per Serving of 2 Grams:

  • Catechins: ~240mg (includes 120mg EGCG), a powerful antioxidant with studies showing its effects on fighting aging, preventing cancer, lowering cholesterol, stimulating metabolism and improving skin smoothness by reducing pimples and inflammation.
  • Theanine: ~24mg, a precious amino acid almost unique to matcha. It increases mental calmness and focus across a few hours.
  • Caffeine: ~60mg ( = ~2/3 of an 8 oz cup of coffee). Improves alertness and energy level.
  • The unique combination of caffeine and theanine has the effect of making you feel alert and calm at the same time without jitter and sustaining the mental focus without crash. We call it Zenergy. Studies show its effects on improving mental clarity and cognitive performance. 

Nutrition Facts

 Origin: Uji, Japan
 Harvest: Premium 1st harvest (May), using the best, organically grown, matcha leaves
 Grinding: Dried leaves are refrigerated in the optimal temperature and ground into fine powder when we need it (usually on a quarterly basis). Then it is air-shipped from our farm to Encha warehouse in California and stored in product refrigerators. 
 Expiration: One year after grinding. Best to consume it within 3 months after you opened it. 
 Storage: To avoid matcha powder puffing out, tap the Encha packet, gently pinch the air out and then seal tightly. This will help minimize air and moisture (oxygen and moisture will gradually oxidate matcha). Encha packet is very thick and blocks light well. Store your Encha packet in the refrigerator or in a dry, cool, dark place. 

 Instruction: 5 minutes end-to-end, 1 minute for whisking. 

    1. Heat water to 160F or let fully boiled water cool down (for ~3 mins) to feel hot but not burning. Use a bamboo whisk and a matcha bowl that is at least 4" in the diameter at the bottom and 3" deep.
    2. Pour 5 oz (2/3 cup, or 1/3 of Encha matcha bowl) of water over 1 tsp of Encha (use less water for a stronger taste, more water for a lighter taste). 
    3. Gently touch the powder at an angle with the whisk to avoid powder stuck to the bottom of the bowl. Or, pour in the water first and then add the Encha powder. 
    4. Hold the whisk vertically, from the top, not from the side.
    5. Whisk back-n-forth in a straight "I" line RAPIDLY, not circularly.
    6. Shake your hand at the wrist, without moving your arm. Relax your arm and elbow. 
    7. Don't scratch the bottom of the bowl. 
    8. Whisk up a big matcha wave (about 15 seconds).
    9. After the bowl is full of bubbly foam, slow down gradually in a "W" pattern around the bowl to reduce the big bubbles.
    10. When you see a calm frothy surface, gently circulate the whisk and lift it up elegantly.
    11. Enjoy this moment of active and nourishing zen. 
    12. If you don't have a bamboo whisk, you can alternatively use a blender, a blender bottle, or a frother to dissolve the powder in water.
    13. Or, in the easiest way, stir it with a spoon or fork rigorously in a mug. Although you won't get the froth or completely dissolve the matcha powder, you can keep adding water to finish up the powder.
    14. For iced Encha tea on the go, add 1 tsp of Encha powder onto 8-12 oz water and some ice cubes in an airtight bottle. Shake rigorously for 15-30 seconds. Voila!

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