All grades of Encha are pure organic matcha powder grown on our farm in Uji, Japan. Their nutrition content and taste differences are detailed in an informative chart on Encha Grades page.
In brief, Ceremonial-grade Encha is ground from premium 1st-harvest, the most tender leaves each spring. The taste is delicate and smooth. The best choice for the ceremonial style of drinking matcha with just water.
Latte-grade Encha is ground from standard 1st-harvest, high-quality leaves in each spring. When prepared just with hot water, Latte-grade tastes a bit stronger. That taste profile makes it very suitable to balance with the creamy taste of milk.
Culinary-grade is from premium 2nd-harvest leaves.