Encha Organic Matcha Farm

The Encha Principle: Organic Matcha - From Farm To Cup

Encha is the world’s only exclusively-organic matcha brand thus far. We literally practice “farm to cup” to ensure quality and safety, reduce trading layers, and support everyone in the community to have his/her perfect cup of organic matcha. 

 

Encha Works Directly with the Farm for Quality Assurance

After Encha Founder (Dr. Li Gong) discovered an excellent organic matcha farm in Uji, Kyoto, Japan, we work directly with the farm. We have the visibility into the entire process, from growing to grinding, in matcha farming. Once Encha matcha is ground and seal-packaged in the farm, it doesn’t get opened again until you open it to enjoy its health nutrients and natural organic flavor. 
Click here to see the independent reports
which verify that Encha is USDA-certified organic and has no radioactivity.

 

Encha only offers pure and organic matcha powder from 1st and 2nd harvests. No additives,  no preservatives.  

 

What Exactly is Matcha?

Matcha is the fine powder ground up from whole green tea leaves. It is different from regular green tea in three aspects:

1. Antioxidant Efficacy
: You consume all the nutrients in green tea leaf through matcha powder, including the powerful antioxidant – Catechins (EGCG and more). The amount of catechins is roughly equal to what is infused from 10 cups of brewed green tea.

2. Mental Focus: Matcha has more theanine than regular green tea leaf because matcha plants are shade-grown for about 3 weeks before the harvest. Shaded growth gives matcha more theanine. Theanine with caffeine helps make us feel calm and alert at the same time – Zenergy.

3. Smooth Taste: Matcha tastes softer and smoother than regular green tea because stems were removed in processing and only leaf pulp is ground into fine powder. The higher amount of theanine also adds a softer taste. 


To understand more about these three benefits, read scientific studies reviewed in this article.

Why Organic


The reason is very simple. Tea leaves have no protection. You can't even rinse matcha powder. So we don’t want to ingest any harmful residues from pesticide and synthetic chemical fertilizer which are used in conventional farming. Only about 1% of teas sold in the U.S. is organic. The more we buy organic, the stronger demand signals we are sending to other farmers and the entire world to go organic.

• Bio-dynamic Ecosystem: Organic tea fields tend to be in a diverse bio-dynamic ecosystem like the Encha farm in the video.

• No Pesticide:You are more likely to see other plants like wild flowers next to organic tea plants, due to no pesticide.

• Natural Organic Fertilizer:Organic tea plants are fed with organic natural fertilizer (e.g., residuals of processed seeds and composted leaves and grasses).


See USDA site for the detailed requirements of organic farming.


Taste and What’s Good for “My Cup”?

Matcha is good for everyone, thanks to its versatility in powder form. You can easily choose how you make your perfect cup of organic matcha drink:
  • If you like it pure, smooth and refreshingly grassy: Enjoy matcha tea with water (hot, cold brew, or iced) using ceremonial-grade Encha;
  • If you like it nutty and creamy: Enjoy matcha latte with almond or other milk using latte-grade Encha;
  • If you like it fruity and creamy: Enjoy matcha latte with coconut milk (iced is divine) using latte-grade Encha;
  • If you like it woodsy or earthy: Enjoy your matcha tea or latte with a touch of cinnamon or cacao powder (especially helpful for coffee lovers) using ceremonial or latte-grade Encha;
  • If you have a sweet tooth: Add a touch of natural sweetener to taste;
  • If you like making smoothies: It is the most cost-effective to use culinary-grade Encha.

  • All three grades of Encha are pure and organic matcha powder with the same nutrients. Theoretically, you can use a grade for all purposes. We try to save money for folks by looking at the total cost of what is in your cup. We did taste-testing over 100 times to find the match between the matcha strength and the intended pairing ingredient. So you can always get the savory matcha flavor without any bitterness and yet have roughly the same cost.

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