Rest assured that quality and safety are the most important criteria for Encha.
Organic: We only offer USDA-certified organic matcha grown in Japan. No pesticide, no synthetic chemical fertilizer, non-GMO. See Encha's annual organic certificate below (renews every summer).
No Radioactivity: We still conduct annual radioactivity test. Radioactivity is NEVER detected in Encha Organic Matcha. Encha is grown in the Uji mountains in the Kyoto prefecture in central south Japan. Its mountainous area is far from the 2011 Fukushima site.
No lead/heavy metals (at CA Prop 65 limits): We also have tested heavy metals, including lead, for Encha Organic Matcha. None is detected at the most stringent CA Prop 65 limits (lead limit is 0.5 ppm, particle per million). ConsumerLab.com conducted tests of Encha Organic Matcha as part of their green tea product report (search for "green tea" on its site). You can view its full report if you are a paid member on its site. We are not authorized to post its report.
Good news: TIME magazine's matcha report mentioned Encha Organic Matcha: "the powders were not contaminated by lead or other metals, and also did not contain pesticides."
FYI, Encha Founder drinks Encha twice a day, in the morning and after lunch.
For any questions, please email us: firstname.lastname@example.org
I also thought it would be useful to share the 4-step framework I used to sift through all kinds of matcha in my research and tea field journeys before discovering Encha Organic Matcha. You can use it to sift through any brands or products you wanna try.
1. REAL matcha - no fake stuff
Real matcha differs from regular green tea leaves in two aspects.
2. PURE matcha - no additives
When you see a low price tag for matcha that is hard to believe, you have to read its ingredients carefully. They are often pre-mixed with refined sugar, milk solids, rice or, worse, synthetic ingredients. Google the names of popular cafe chains. Their green tea or matcha powder is often pre-mixed with refined white sugar. One day, I asked to try the dry powder itself in the location of that coffee house chain in my neighborhood. OMG, it tasted white sugar.
3. ORGANIC matcha - no pesticide, no synthetic chemical fertilizer, non GMO
Since you ingest 100% of ground-up leaves and there isn't even a way to rinse matcha powder, selecting only organic matcha is important!
4. HIGH-QUALITY matcha
Beyond being real, pure and organic, know the origin, judge the color, taste the product and read reviews.