$5 shipping. Free shipping on subscriptions.

Black Friday + Cyber Monday

Three grades.25% off orders over $50.

One for water. One for milk. One for the mixing bowl.

Or build your own

One 60g bag of each grade.

4.6/5 Stars. 6,800+ Verified Reviews.

A bag of Encha Ceremonial Grade with a mug of matcha
A bag of Encha Ceremonial Grade Latte with an iced matcha latte
A bag of Encha Barista Grade with an iced matcha latte and a matcha macaron

Build your bundle

Savings don't combine automatically. Your bundle shows the saving for the option you choose, and your final price is confirmed at checkout.

Can't choose? One 60g bag of each grade.
Encha Ceremonial Grade Matcha Powder, 60g bag

With water, best seller

Ceremonial Grade

For the purist. First harvest, whisked with water only. Naturally sweet, creamy umami, never bitter.

Encha Ceremonial Grade Latte Matcha Powder, 60g bag

With milk, best seller

Ceremonial Grade Latte

Crafted for milk, hot or iced. First harvest. Toasted nuts, soft vanilla, smooth and full-bodied.

Encha Matcha Barista Grade Latte Organic Matcha Powder, 60g bag

Lattes + recipes, new

Barista Grade

Built to hold up in lattes, smoothies and baking. Second harvest. Nutty, toasted, with a mild bitterness.

Your perfect cup in 3 simple steps

  1. Sifting matcha into a bowl
    1. ScoopAdd 1 tsp Encha to 5oz hot water at 160°F.
  2. Whisking matcha in a bowl with a bamboo whisk
    2. WhiskWhisk in a W motion for 15 seconds, until smooth.
  3. Pouring milk into whisked matcha
    3. PourCeremonial: add water to taste. Latte: top with frothed milk, hot or iced. Barista: top with milk, or use in a recipe.

From the home of matcha, to yours.

Directly sourced from multi-generational farms across Kagoshima, Miyazaki, Shizuoka and Uji, Japan. Hand-picked and stone-ground. Nothing added. Nothing masked.

12 yearsof direct farm partnerships
USDACertified Organic
TestedThird-party, for purity

Real reviews from real people

4.6/5 Stars. 6,800+ Verified Reviews.

Customer photo from Katherine P.: a bowl topped with fruit and matcha treats
5 out of 5 stars
"My favorite. This is my everyday matcha and when I make matcha for friends this is the one they talk about the most."
Katherine P. on Barista Grade

Customer photos

Customer photo from Kristina D.: two matcha lattes in patterned cups
Kristina D. on Ceremonial
Customer photo from Nicole M.: a frothy matcha latte seen from above
Nicole M. on Latte
Customer photo from Kaiti F.: a matcha latte with foam on a wooden table
Kaiti F. on Latte
Customer photo from Lisa F.: a matcha latte in a butterfly bowl
Lisa F. on Latte
Customer photo from Paula: a matcha drink in a glass, topped with a strawberry
Paula on Ceremonial
5 out of 5 stars
"This is by far the best matcha. I have it every morning as an iced latte or warm with a little honey. It's a great way to start the day!"
Julie on Ceremonial Grade
5 out of 5 stars
"Love my matcha, I won't be without it. Have a subscription for years, the best quality and customer service."
Flory on Ceremonial Grade
5 out of 5 stars
"I opened it as soon as received and used the recipe given on the website, using a frother on the almond milk and adding it to the Matcha with a touch of pure honey, made a velvety texture and wonderful latte. It's a keeper."
Gail on Ceremonial Grade Latte
5 out of 5 stars
"Always the best. Always reliably smooth, earthy and good."
Martha on Ceremonial Grade Latte

Recipe videos from @enchamatcha

Strawberry matcha latte

Matcha salad dressing

Matcha bao buns

Your matcha. Your ritual.

A cup of whisked matcha held beside a bag of Encha Ceremonial Grade A bag of Encha Ceremonial Grade Latte beside a matcha latte Barista Grade is made for more than lattes: cooking, cocktails, smoothies, baking and desserts

Good to know

Which grade should I start with?

Drinking it straight with water? Ceremonial Grade. Making a daily latte? Ceremonial Grade Latte. Baking, blending or making matcha for a crowd? Barista Grade. Still not sure? Try them all.

How does the 25% off work?

It applies to orders over $50. An order of exactly $50 doesn't qualify. Your bundle shows how close you are as you build it.

How does Subscribe & Save work?

You save 15% per bag and shipping is free. Your bundle is delivered every month and renews until you cancel. Skip, edit or cancel anytime. At one cup a day, a 60g bag lasts about a month.

Are these flavored?

No. These are three grades of pure matcha, not flavored blends. The only ingredient is organic matcha green tea powder.

Do the 25% and the 15% combine?

Not automatically. Your bundle shows the saving for the option you choose, and your final price is confirmed at checkout before you pay.

How much is shipping, and how long does it take?

Shipping is $5 on one-time orders and free on subscriptions. Standard shipping takes 3 to 7 business days.

What if something arrives damaged?

Email encha@encha.com within 7 days of delivery with photos, your packing slip and your order number, and we'll replace it or refund the product cost. All other sales are final, and we don't accept returns or exchanges.