{"product":{"id":407837735,"title":"Encha Ceremonial Grade Matcha Powder","body_html":"\u003cdiv class=\"shogun-root\"\u003e\n\u003cdiv id=\"s-a240f80d-d756-4f3f-8ed6-b482d4e111cb\" class=\"shg-c\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThere's matcha, and then there's Ceremonial Grade Encha.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSpring's youngest leaves, shade-grown and hand-picked within 24 hours of harvest. Stone-ground on centuries-old Japanese millstones into a whisper-fine powder. Master-blended from six cultivars sourced through twelve years of direct farm partnerships across Kagoshima, Miyazaki, Shizuoka, and Uji.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNaturally sweet. Creamy umami. Light astringency. Never bitter. Best enjoyed the traditional way: whisked briskly with water only.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUSDA Certified Organic. Third-party tested for purity. Nothing added. Nothing masked.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003eOne sip and you'll get it. Then you'll take another.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","vendor":"Encha","product_type":"Organic Matcha","created_at":"2014-11-16T22:21:50-08:00","handle":"encha-ceremonial-grade","updated_at":"2026-10-17T18:19:14-07:00","published_at":"2022-06-09T07:33:39-07:00","template_suffix":"ceremonial-template","published_scope":"web","tags":"antioxidant, antioxidants, best matcha, Best Seller, catechins, Ceremonial Grade, ceremonial-grade matcha, encha, green tea, high-quality matcha, macha, matcha, organic matcha, pure matcha, subscription, theanine, top-grade matcha, uji matcha, versus","variants":[{"id":975063387,"product_id":407837735,"title":"30g (1.06oz) 15 cups","price":"19.99","sku":"EnchaCeremonial_30g","position":1,"inventory_policy":"deny","compare_at_price":"","fulfillment_service":"manual","inventory_management":"shopify","option1":"30g (1.06oz) 15 cups","option2":null,"option3":null,"created_at":"2014-11-16T22:21:50-08:00","updated_at":"2026-10-17T18:19:14-07:00","taxable":false,"barcode":"810069952680","grams":41,"image_id":61341655007535,"weight":0.09,"weight_unit":"lb","inventory_quantity":50,"old_inventory_quantity":50,"requires_shipping":true,"quantity_rule":{"min":1,"max":null,"increment":1},"price_currency":"USD","compare_at_price_currency":"","quantity_price_breaks":[]},{"id":11094994435,"product_id":407837735,"title":"60g (2.12oz) 30 cups","price":"34.99","sku":"EnchaCeremonial_60g","position":2,"inventory_policy":"deny","compare_at_price":"","fulfillment_service":"manual","inventory_management":"shopify","option1":"60g (2.12oz) 30 cups","option2":null,"option3":null,"created_at":"2015-11-18T10:34:21-08:00","updated_at":"2026-10-17T18:19:14-07:00","taxable":false,"barcode":"855112006019","grams":64,"image_id":61341654614319,"weight":0.14,"weight_unit":"lb","inventory_quantity":50,"old_inventory_quantity":50,"requires_shipping":true,"quantity_rule":{"min":1,"max":null,"increment":1},"price_currency":"USD","compare_at_price_currency":"","quantity_price_breaks":[]},{"id":41009388454073,"product_id":407837735,"title":"500g (1.1lb) 250 cups","price":"189.99","sku":"EnchaCeremonial_500","position":3,"inventory_policy":"deny","compare_at_price":"","fulfillment_service":"manual","inventory_management":"shopify","option1":"500g (1.1lb) 250 cups","option2":null,"option3":null,"created_at":"2021-09-17T05:15:38-07:00","updated_at":"2026-10-17T18:19:14-07:00","taxable":false,"barcode":"810069952765","grams":41,"image_id":61341655105839,"weight":0.09,"weight_unit":"lb","inventory_quantity":50,"old_inventory_quantity":50,"requires_shipping":true,"quantity_rule":{"min":1,"max":null,"increment":1},"price_currency":"USD","compare_at_price_currency":"","quantity_price_breaks":[]},{"id":53863641350447,"product_id":407837735,"title":"Single serve sticks 30 pack","price":"39.99","sku":"EnchaCeremonialSingleServings30ct","position":4,"inventory_policy":"deny","compare_at_price":"","fulfillment_service":"manual","inventory_management":"shopify","option1":"Single serve sticks 30 pack","option2":null,"option3":null,"created_at":"2026-02-06T05:15:31-08:00","updated_at":"2026-10-17T18:19:14-07:00","taxable":false,"barcode":"810164663443","grams":41,"image_id":61341654516015,"weight":0.09,"weight_unit":"lb","inventory_quantity":50,"old_inventory_quantity":50,"requires_shipping":true,"quantity_rule":{"min":1,"max":null,"increment":1},"price_currency":"USD","compare_at_price_currency":"","quantity_price_breaks":[]}],"options":[{"id":481355543,"product_id":407837735,"name":"Size","position":1,"values":["30g (1.06oz) 15 cups","60g (2.12oz) 30 cups","500g (1.1lb) 250 cups","Single serve sticks 30 pack"]}],"images":[{"id":61341655007535,"product_id":407837735,"position":1,"created_at":"2026-08-04T06:06:25-07:00","updated_at":"2026-08-04T06:06:27-07:00","alt":"A stand-up pouch of Encha Matcha ceremonial grade matcha tea on a plain white background. 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