Ceremonial Organic Matcha
Ceremonial matcha traditionally means that tea masters use their best matcha powder for the tea ceremony. Thus, ceremonial matcha should be the highest grade in a matcha collection and will differ across matcha brands. In the first harvest of each spring, our farmer selects the most tender, premium quality matcha green tea leaves, and grinds them as our ceremonial matcha green tea powder. It has a purely green color and the smoothest and richest taste to be considered ceremonial grade matcha.
After being disappointed with ceremonial matcha powder sold in the US in 2014, Encha's Founder, Li Gong (Stanford Ph.D. 2001), took a research journey to discover organic matcha farms in Uji, Nishio, and Shizuoka, Japan. This is the best organic Japanese matcha that he found, in terms of color, taste, USDA organic certification, and overall quality. We priced it modestly, by minimizing our cost and having direct partnership with the farm in the Uji mountains outside Kyoto, Japan. Encha's mission is to make the best organic matcha affordable to us all.